Mission-Based Communication Strategy
At the core of my communications practice is a commitment to championing the mission — whatever it may be — through intentional strategy and meaningful engagement. Mission-based communication isn’t just about messaging; it’s about aligning the goals of the organization with the lived experience of its people.
I approach internal communications as an opportunity to reinforce purpose and spark connection. By combining clear writing, thoughtful visual design, and time-based storytelling (like video updates, recurring newsletters, and scheduled recognition), I help employees feel seen, informed, and motivated.
Whether leading communication for strategic initiatives or amplifying everyday wins, I believe in making the mission tangible — and inspiring participation through clarity, consistency, and care.
Effective communication strategies are vital for connecting with audiences across platforms. From mass emails to internal sites and hybrid events, each message plays a role in shaping perception, delivering value, and building a shared culture.
Piet Mondrian, Broadway Boogie Woogie, 1942–43. Public domain via Wikimedia Commons.
“Every message carries the mission — it’s not just what we say, but how we invite others to believe in it.”
Communications
Writing for Everyone: Clarity and Access
Clear, inclusive communication is foundational to mission-driven work. I prioritize plain language in all internal content, ensuring that every message is accessible, accurate, and easy to act on. Whether developing newsletters, intranet updates, or strategic reports, I rewrite and restructure content with clarity in mind — avoiding jargon, frontloading key points, and aligning voice with organizational tone.
- Descriptive headings for better scanning
- Semantic HTML structure for assistive technologies
- High color contrast for visibility
- Alt text and keyboard navigability
Asynchronous Communication & Leadership Messaging
I understand the importance of time-based media in reinforcing organizational priorities. I’ve supported the creation of commissioner video messages, scripted leadership updates, and helped translate complex initiatives into human-centered stories. These asynchronous formats are especially valuable for distributed or hybrid teams.
- Canva, Loom: Used for polished visuals and quick video turnaround
- Scripting support: Helped leadership craft clear, confident messages
- Audience alignment: Focused on matching tone and timing with staff needs
Samples
Internal Newsletter Template
A sample layout for a weekly or monthly internal newsletter designed to build engagement, share updates, and reinforce organizational culture.
- Subject Line: Timely and relevant (e.g., “This Week: Events, Insights & Recognition”)
- Commissioner’s Corner: Message from leadership with strategic updates or vision
- Employee Recognition: Milestones, spotlights, and shoutouts
- Project Highlights: Key updates on internal initiatives or achievements
- Upcoming Events: Brown bags, trainings, or agency-wide happenings
- Resources & Tools: HR updates, Site highlights, policy reminders
- Feedback Prompt: Open question or poll to drive participation
From the Commissioner
Thanks to everyone who participated in last week's All Staff Forum. Your insights continue to shape how we serve our communities and environment.
🌱 Spotlight: Brown Bag Session Series
This month’s session focuses on climate justice initiatives across Minnesota. Register now and bring your questions.
🎉 Kudos & Recognition
Congrats to the GIS Team for launching the updated stormwater tracking dashboard — a big win for data transparency!
Weekly Internal Editorial Calendar
Accomplishments
- Canvas-Based QR Attendance System
UX and content systems lead for developing a QR code attendance workflow integrated into Canvas LMS, reducing errors and streamlining in-person engagement tracking (2024–2025). - Addressing Health Disparities Webinar Series
Communications lead for connecting experts to audiences and confronting topics of racial inequities during the pandemic (2020–2023). - Opioid Use Disorder Education Program
Content lead that laid the tracks for medical experts to spread their knowledge of the opioid epidemic on a national scale (2016–2018).
The Power of Connection
At the heart of every communication strategy — whether through mass emails, social media, or integrated campaigns — is a single unifying goal: to connect people with information that empowers them. True communication is not about broadcasting; it's about building bridges between audiences and opportunities, between ideas and action.
By focusing on clarity, accessibility, consistency, and engagement, I help ensure that every interaction — whether a message, a post, or a campaign — invites users to learn, participate, and grow. Connecting audiences to meaningful information isn't just a best practice — it's a responsibility and a privilege.