Content Management

Empowering audiences with information requires more than just creating great content — it requires delivering that content wherever users are, in a form they can access, understand, and trust. True content management ensures that everyone, regardless of device, platform, or ability, can access valuable information in a meaningful way.

Accessibility is at the core of effective content strategy. Content must be structured, labeled, and presented in a way that supports screen readers, mobile devices, voice interfaces, and emerging technologies. Beyond compliance, this is about equity: removing barriers and ensuring information serves the broadest possible audience.

Reusable content amplifies these efforts. Rather than writing, designing, and formatting content separately for every platform or campaign, modern content management promotes modular, structured content that can adapt and flow across websites, apps, emails, and more. Reusability reduces workload, increases consistency, and shortens time-to-publish.

<div>
  <h2>Admissions Process</h2>
  <p>At Liminal University, we believe in the transformative power of education. Lorem ipsum dolor sit amet...</p>
  <img src="admissions-banner.jpg" />
</div>
<div>
  <h2>Financial Aid</h2>
  <p>Find scholarships and grants. Lorem ipsum dolor sit amet...</p>
</div>

Content management systems (CMS) are the engines that drive this modular ecosystem. A well-designed CMS provides a flexible architecture where structured content types, component inheritance, and hierarchical organization allow information to scale across entire digital ecosystems. Through careful planning of taxonomy, relationships, and permissions, content creators and managers can collaborate efficiently, maintain brand standards, and evolve their content without breaking their platforms.

I work with a wide range of CMS platforms to support these goals:

• Adobe Experience Manager (AEM)
• Drupal
• WordPress
• Contentful with Next.js
• Custom CMS solutions

Below is a simple flowchart for content structure, hierarchy, inheritance, and architecture: